SwimOutlet Announces Sporti Brand Relaunch with Design Collab Series
Leading Online Swim Destination Partners with Top Athletes, Artists & Influencers
June 3, 2022 – SwimOutlet.com is pleased to announce the relaunch of Sporti, their top performance, private-label swimwear line, alongside a series of design collaborations featuring top athletes, industry tastemakers, artists and influencers, all aligned with a mission to give-back.
As part of the relaunch, Sporti will unveil a refreshed aesthetic and messaging, recommitting itself to the brand’s key pillars: community, diversity, accessibility, approachability, sustainability and ultimately, fun.
With equality and inclusivity at the forefront, the Sporti team hand-selected each collaboration partner, working closely with each throughout the design process to ensure the resulting collections were as functional as they were inspirational.
“This will be the first time Sporti is venturing into the world of collaboration, so it was imperative we found partners that shared our brand values,” said Winnie So, President of Sporti. “Each partner was involved in every step of the design process - from inspiration, to color choice, to silhouette selection, ensuring the resulting collection conveyed the message they wanted to share with the world.”
The first collaboration, the Sporti x Stef Corgel Collection, launched June 1st, features beach-worthy prints named after iconic SoCal destinations, paying homage to Corgel’s Southern California roots. Signature staples, like the Playa Textured Bikini and Manhattan Beach Zip Front One Piece, are rendered in buttery soft fabrics that support and hug the body in just the right places, designed with unique feminine touches to wear under the sun in style. From full coverage one-pieces to strappy two-piece silhouettes, the Sporti x Stef Corgel Collection is full of versatile essentials that can be worn as comfortably as a second skin, made to take you from a morning ocean swim to dinner and drinks, and everything in between.
“Designing a functional yet feminine collection was key for me, creating styles that fit a range of body types and that also support an active lifestyle. The Sporti team’s warmth and community-oriented spirit, paired with their passion and enthusiasm for all things swim, made them the perfect partner to design this collection,” said Corgel.
Upcoming collaborations will be launched throughout the remainder of 2022 and into 2023, including an ‘Artists Series’ featuring hand-selected talent that embody Sporti’s brand pillars of diversity, inclusivity and mental health awareness. Later partnerships will highlight collegiate athletes and elite swimmers, now possible under the NCAA’s recent NIL ruling, allowing college athletes to monetize their name, image and likeness.
“Sporti has had an incredibly diverse customer base for years, and we’re excited for this new direction to highlight even more communities within the sport of swimming. Inclusiveness is a key pillar in Sporti’s strategy and these collaborations are just the beginning of where the brand is headed.” said Alexander Sienkiewicz, Chief Marketing Officer of SwimOutlet.com.
For more information on Sporti and the Sporti x Stef Corgel Collection, visit www.swimoutlet.com or www.sporti.com
