SwimOutlet.com Launches Google Wallet Instant Buy as Alternate Payment Method

SwimOutlet.com, the web's most popular swim shop, has launched a new payment option giving customers another choice in how they can pay upon check-out. The payment options now include Google Wallet Instant Buy for mobile and desktop, complementing the traditional credit card and PayPal payments already in place.

"Customer experience and a seamless check-out process whether desktop or mobile has always been our top priority at SwimOutlet.com and our family of sites," said Ronny Chazanovsky, Product Manager with oversight for payment integration. "Adding Google Wallet Instant Buy offers customers an unmatched number of payment options within our retail category."

When paying with Google Wallet, a customer does not need to type in any billing information at check-out, as it has already been saved into the customer profile by Google. This especially benefits mobile shoppers, allowing customers to shop on their smartphones without the hassle of entering any payment information. SwimOutlet.com will continue to use its own credit card processor to maintain low prices for customers.

"Our goal is to provide customers a secure, frustration-free and easy checkout experience, so it was vital to add this option," said Chazanovsky. "We're pleased to be among the earliest e-commerce sites to implement Google Wallet on mobile."

SwimOutlet.com is the first aquatics retailer and among the earliest group of online retailers to feature Google Wallet option at check-out.

SwimOutlet.com is the largest online specialty store for aquatics in the United States. The online retail store grew out of a dedication to providing the best goods and services to anyone interested in aquatic activities and sports. SwimOutlet.com has the largest selection for swimming, water polo, fashion, beach and surf! In addition to having an extensive selection and the lowest prices, SwimOutlet.com offers phenomenal customer service and fast shipping. The company has won the hearts of over two million happy customers who've helped spread the word on where to find the best deals. It has quickly developed into the web's most popular swim shop! For more information, visit SwimOutlet.com.