Soft Science

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About This brand

A few years ago two of the footwear industry’s most experienced executives, Scott Seamans a founder and chief designer of Crocs, and John Duerden former President and Chief Operating Officer of Reebok, and a former CEO at Crocs, got together and set out to design shoes that would take comfort casual footwear design to a new level. Shoes that from both technical and style standpoints would be different from anything else out there. Shoes that would take an uncompromising stand on comfort, but at the same time be stylish and fun, in a funky sort of way.

So they designed shoes that you can relax in, shoes that you can light exercise in, or shoes that you can work in comfortably if you are on your feet all day. Shoes that are ultra-light, superbly cushioned, supportive and durable, at an attractive price point.